I’m Jessica

aka serious betty

BRAND DEVELOPMENT, event production, marketing


I'm an expert in Toronto's underground fashion, art, and music scenes.

I work with brands, musicians and artists to bring their ideas to life through events, strategic marketing, and brand development.

I’m passionate about supporting Toronto’s most exciting voices. Work with me, and watch your world crack open.

Best known for:

Serious Betty, Curated event calendar

TUF, Fashion Incubator

I Stole the Soul FM, Radio Event Series



Like Sugar 2 | The Libertine | December 2019

Donate Big | Mr. Flamingo | December 2019

Who is Kevin Wong? | Free Space | October 2019

ISTS for Nuit Blanche | Scarborough Town Centre | September 2018

Like Sugar by TUF | Brooklyn Bar | September 2018

Urban Solitude by AJ Kluck | Black Cat Artspace | September 2018

Every Woman Campaign | Gladstone Hotel | August 2018

From the Jump by TUF | Project 1664 | June 2018

ISTS w/Myseum for NXNE | The Hideout | June 2018

NINE by Jessica D’Angelo | Capital Espresso | May 2018

Mind Blend by Blank Canvas | Free Space | May 2018

ISTS w/Myseum & Hometeam for Record Store Day | Free Space | April 2018

not now, but always by HUNKENVY | Free Space | April 2018

ISTS for International Women’s Day | Dais | March 2018

Is Nothing Sacred? group exhibition | The Costume House | January 2018

Hard to Kill group exhibition | Unlovable Gallery | September 2017

Racing to a Red Light by Luke Norrad | Unlovable Gallery | August 2017

Dundas West Fest | Toronto | June 2017

I can say with confidence that Jessica is one in a million. She has an innate ability to find process improvements, shortcuts and better systems and her organizational skills are top notch. I also personally appreciate how she brings positivity and good vibes to every situation.
— Josephine Cruz, DJ & Label Manager
I was impressed by Jessica’s reach in Toronto and her ability to promote [my] event. Having her in my corner to handle PR and digital marketing was a massive help and freed me up to focus on my work.
— Luke Norrad, Visual Artist
Photo by Ryley Brown of DJ Ace Dillinger for  Like Sugar

Photo by Ryley Brown of DJ Ace Dillinger for Like Sugar

by antonio verde.jpeg

i stole the soul



Keeping your mission at top priority, I develop the best strategy for elevating your brand through development, production, and marketing.

What does that look like?

Photo by Brianna Roye from TUF’s Like Sugar party

Photo by Brianna Roye from TUF’s Like Sugar party


Are your brand values consistent across all platforms?

How do you increase brand awareness?

Which partnerships and media relations should you pursue?



Do you need a live show, album release, or party planned?

Which type of events will have the most impact for your brand?

What is your event production checklist?


online marketing

Do you need a press release?

How do you develop a social media strategy?

Which other digital platforms are key for you?



Get in touch

If you’re interested in a consultation or specific services, let’s talk!

Name *

What’s good, Toronto?

Check out Serious Betty’s event calendar