TUF is the youth-driven alternative to mainstream media. We provide a platform for underground fashion brands, connecting known tastemakers to undiscovered talent.
As a co-founder, I handle business development as well as event production, partnership relationships, and digital marketing. In June 2018, we produced a retail pop up in partnership with Kronenbourg beer. The event included 10-designers, a round table discussion, and music programming.We sold $2000 of merchandise for our designers, and had a total reach of 250K based on our attendance and social media engagement.
TUF Toronto Underground Fashion Promo Video by Z
I Stole the Soul FM
I Stole the Soul FM is a pop-up radio station and community-building initiative run by Toronto DJ’s Paul Chin & Jayemkayem. I Stole the Soul curates original programming from Toronto’s best artists, DJ’s, podcasters, and radio hosts in order to put great people in the same room all in the name of music. I handle production coordination for each pop-up broadcast, including venue liaison, programming schedule, and team management.
The most recent broadcast happened in partnership with Myseum and NXNE on June 15, 2018 at The Hideout.
Sophomore is an online feminist fashion publication. I produced and coordinated events, wrote interview-based articles, and created visual content. I lead the planning for a Halloween party; an open mic night with UNCO; a partnered campaign with Fortnight Lingerie; a shoot and interview with musicians Morgan Saint and The Beaches; and an interview with Bea Miller.
Quotes credited to: Anaïs Nin, Erin Klassen, Jill Andrew.
I’ve worked with Lola Salon to create content for their website, social media, and printed marketing materials. All art direction, photography, and shoot logistics handled by myself.
Is Nothing Sacred?
Part two in a series of installation-based group shows,IS NOTHING SACRED? brought together 12 young creatives from varied backgroundstoexplore the parts of us that cannot be replicated, packaged, or sold. The show ran for 3 days, raised over $700 for LOFT Community Services, and had 200 attendees on opening night. I co-produced the show alongside Kathleen Barrett, and handled show logistics, invite design, press release writing, and PR outreach. Shared duties included artist selection, installation concepts, curation, set-up and tear-down. I also produced my own audio/visual installation.
I worked with multi-media artist, HUNKENVY, to produce his very first interactive solo exhibition rooted in installation and performance. Not Always, But Every was a point-of-view experience of (co)existing in the space we create. I saw the show from ideation to creation and was responsible for selecting and conceptualizing artwork, filming and editing a promotional video, handling venue logistics, budgeting, PR outreach, curation, and set-up and tear-down.
HARD to KILL was an installation-based group show that explored emotional resilience. I worked with 9 artists of different mediums to create an interactive art show, bringing out over 100 attendees in one evening. I shared responsibility for artist soliciting, installation concepts, outreach, show logistics, curation, set-up and tear-down.